Sunday, 20 October 2013

Progress report for the Market audit: Finishing the Macro and Micro Environment



Brief Progress Update:
This week the group finished our individual macro and micro analysis. We decided to pull the four documents together to make two high quality reports. We analysed our individual pieces of work and picked the best and most relevant points for each factor.

Reflection on discussions:
We were happy with the standard of both the macro and micro environment research and decided it was time to move onto the TOWS analysis. 


Individual Contributions:
Liam and Joe: met up to complete and finalize the Micro Analysis.
Matt and James: met up to complete and finalize the Macro Analysis.
Robby: The finished documents were then handed on to Robby to look over and proof read. Robby then added points and removed some less relevant ones.

List of action points and who is responsible for their completion:
Each member to produce a TOWS analysis and start to produce the CSF's for innocent drinks. 


                                                                                  Template of a TOWS analysis



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