Brief
Progress update:
We researched the macro and micro environment for both the soft drinks market and how this will affect Innocent drinks. We have also been considering how the research we have done will contribute to the TOWS analysis leading on to the CSFs. By considering what our research will lead to we can already start to establish what we need to work on to produce the best Market Audit. This is what the Market Audit will be:
We researched the macro and micro environment for both the soft drinks market and how this will affect Innocent drinks. We have also been considering how the research we have done will contribute to the TOWS analysis leading on to the CSFs. By considering what our research will lead to we can already start to establish what we need to work on to produce the best Market Audit. This is what the Market Audit will be:
Who
looked at Factors affecting the Macro and Micro environment?
Matt
and James used the PESTLE analysis to compile the factors effecting
the macro environment while Liam and Joe looked at Suppliers,
Competitors, Marketing intermediaries, Social, Publics, Company and
Customers to compile factors effecting the micro environment.
Reflection
on discussions:
We
were able to find quality research on most aspects of the macro and
micro environment. In particular we found Broad Sheet newspapers and
the Innocent website useful for our qualitative research, and the
Market line, Britvic soft drinks report and the UK soft drinks report
2012 for up to date quantitative data. We struggled to find quality
research on legal factors affecting the macro environment and company
and public factors affecting the micro environment. After discussion
we found the most effective research methods by sharing our own
individual methods, hopefully making our research more reliable and
helping each other to find more information on the points we were
struggling on.
Individual
Contributions:
Matt,
James: Researched the Macro Environment .
Liam,
Joe: Researched the Micro Environment.
Robby:
Blog Research, set-up and analyzing quality of research.
List
of action points and who is responsible for their completion:
Matt
and James: Finished Macro environment.
Joe
and Liam: Finished Micro environment.
Robby:
To help research into the Legal, company and public factors to help
produce more quality research. And to ensure all research could be linked to
Innocent and be of a high quality.
No comments:
Post a Comment